Connect your high street with the people next door.
WHAAM is a mobile-first super app that turns the high street into a living, breathing marketplace — AR discovery, shared lists, beacons, chat, split receipts, rewards and mini-apps in one place. The final development milestone is complete and we're on schedule to launch on 30 November 2026. Register your interest and we'll keep you posted as release day approaches.
- Mobile-first
- AR-enabled discovery
- Gamified rewards
- Mini-apps
Launching 30 November 2026 · 12:00 PM UTC
- High street retailers
- Shopping centres
- Local communities
- Independent sellers
Final development milestone reached.
WHAAM’s last planned development milestone is complete. The core platform, the mobile apps and the mini-app runtime are built and in final QA — and we’re on track to open the doors on 30 November 2026.
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Core platform completeAR discovery, chat, shared lists, wallet, rewards, receipt scanning and mini-apps are all built.
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Mobile apps in final QAiOS and Android builds are in testing ahead of submission to the app stores.
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Launching 30 November 202612:00 PM UTC. Nothing outstanding on the critical path — we’re on schedule.
Shopping that knows where you are.
WHAAM blends discovery, gameplay and utility so people open the app for fun — and end up walking into shops. Every feature is designed to shorten the distance between wanting something and owning it.
AR shopping discovery
Point your phone at the street and see what's around you — product pins anchored to real shops, billboards that appear as you move, and offers projected onto the world in front of you. Discovery becomes a walk, not a search.
Shared lists & wishlists
Shopping lists that multiple people can build together in real time. Households, friends, weddings, gifting — coordinate, tick off and discover together. Share a list in chat and everyone can add to it instantly.
In-store beacons
Beacons trigger welcome messages, offers and product info as shoppers walk past or step inside. Real-world context delivered instantly — a sale the moment you're near it, a product the moment you're looking at it.
Chat & search
Message shops directly, ask about stock, share deals with friends, and search across nearby retailers by product, price or vibe. WhatsApp-style messaging built into the shopping experience — with the ability to forward deals, send lists and split receipts.
Gamified rewards
XP, coins, badges, streaks and daily challenges keep people coming back. Every scan, share and split earns progress. Redeem coins for real discounts. Climb leaderboards. Get recognised for shopping local.
Price intelligence & alerts
WHAAM watches prices across online and local retailers. Add a product to your watchlist and get a push the moment it drops. Scan a barcode in-store to compare instantly, or scan a receipt to build a personal price history.
Receipt scanning & bill splitting
Scan any paper receipt with your camera. WHAAM extracts every item, builds your personal expense ledger, and lets you split the bill with friends in one tap — sending each person their share via chat with a Pay Now link.
Mobile-first by design
Built for the phone in your hand, not squeezed onto one. Fast, fluid and native-feeling on both iOS and Android. Designed around the way people actually shop on the high street — on the move, in the moment.
Mini-apps that live inside WHAAM.
WHAAM is a super app. Retailers, developers and communities can build lightweight mini-apps that run inside the platform — without leaving it. Shop fronts, order forms, loyalty programs, booking flows, games and utilities, all discoverable in one place.
Drag-and-drop mini-app builder
Businesses design their own mini-app — a shop front, a booking flow, a loyalty scheme — using a visual editor. No code required. Connect it to data sources, preview on a phone, and publish for review.
Data-driven, offline-ready
Mini-apps connect to your platform data (products, orders, users) or external APIs. Orders, game progress and reservations are saved locally and synced to the cloud — so they work even without a signal.
One login, one wallet
Users sign in once and every mini-app respects that session. Payments and rewards use the same wallet, the same coins, the same ledger — no repeated checkouts, no fragmented identities.
A new front door for the high street.
WHAAM gives independent retailers the reach that used to be reserved for the big chains — without the big chain price tag. Get discovered by shoppers who are already on your street, and keep the relationship once they've walked in.
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Local reach, not global noiseTarget shoppers by proximity — the people most likely to actually walk in.
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Zero-friction onboardingSync products from Shopify, WooCommerce or PrestaShop, or import a CSV. Be discoverable in minutes.
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Direct line to customersChat, offers and loyalty without an intermediary. Message shoppers who follow you, or who are near you right now.
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Multi-location readyManage master stores and franchises. Price the same product differently per location. Allocate stock where it sells.
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Campaigns & analyticsLaunch AR billboard campaigns with budgets and geofences. See impressions, taps and conversions in one dashboard.
Discover what's on your doorstep.
WHAAM turns the ordinary walk down the high street into something worth opening the app for — without feeling like an advert. It's a companion for shopping locally, and a way to be rewarded for it.
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Find it locally firstSearch nearby stock before ordering online and waiting days. Scan a barcode, see who has it, and walk to it.
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Shop togetherShared lists and chat make it easy to coordinate with family and friends — building lists, splitting bills and sharing finds in real time.
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Track prices automaticallyAdd anything to a watchlist and WHAAM will tell you the moment it drops — online or nearby.
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Earn as you exploreEvery scan, share and split earns XP, coins and badges. Redeem coins for real discounts at participating shops.
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One account, one walletSign in once. Use the same wallet in every shop and every mini-app. Everything you spend and earn, in one ledger.
Built for the real world, and the rules that come with it.
WHAAM handles identity, location, payments and receipts — the kind of data that comes with real responsibility. The platform is designed around privacy, transparency and regulatory compliance from day one.
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Identity verificationOptional KYC for age-restricted products, high-value trades and regulated markets. Document checks, face matching and liveness detection built in.
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Age gates by countryGeo-aware rules for the UK and Australia, with support for additional jurisdictions as they come into force.
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Granular privacy controlsUsers decide what's shared, when and with whom. Location, contacts and purchase history are opt-in, not assumed.
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GDPR & CCPA readyConsent ledger, data export and account deletion built into the platform. Compliance as a feature, not an afterthought.
Register for more information.
WHAAM launches on 30 November 2026. Register your interest today and we'll share updates as release day gets closer — early access, retailer onboarding and everything you need to be ready on day one.
- Progress updates as we move towards launch
- Early access ahead of general release
- Retailer onboarding details and pricing
- No spam — just the launch news you asked for
Be first to know when WHAAM lands.
We've reached our final development milestone and we're on schedule. Register your interest and we'll keep you posted — or visit wha.am to join the waiting list today.